Placebo is a well studied phenomena, almost all drugs are tested against placebos… there are two interesting things worth noting here.
1: the severity (or importance) of the condition
2: the type of placebo
Let me go sideways here for a moment… see, a headache or a life threatening condition are different. If the new ‘miracle’ drug (Placebo) doesn’t cure my headache… well, life goes on. The same cannot be said about life threatening conditions, right.
A person has way more invested in the drug/placebo working if it’s a life threatening, or super important condition, right.
How invested or how important it is to the person, increases the effectiveness of a placebo! Wild right? If you REALLY need it to work, it has a higher chance of working than if "it would be nice if it worked"... think about how this also translates to success.
Second, the delivery method. Tablets, capsules, injections… and even placebo surgery! Yep it’s a real thing. In that order they have more effect. A simple ‘cheap’ looking tablet is the least effective, whereas a 'sham operation' performed by a surgeon has the highest placebo effect.
This is again about value, this time its the value invested in the person giving the placebo i.e the Doctor.
My experiments carried out somewhere around autumn of 2015 confirm this. I offered a subliminal recording for more confidence... for free, as part of an experiment, all upfront and totally legit. They had nothing on them, other than some music.
The feedback I received from this ‘experiment’ was that almost every person commented about the positive effect on their confidence. Clearly demonstrating that the One (hypnotic or very Liminal) Suggestion “This recording will give you more confidence” at the beginning helped them more than hundreds of 'subliminal suggestions' that weren’t there!
Simply put, the expectation of becoming more confident coupled with the ‘procedure’ (relaxing and listing to an audio) created the desired effect they wanted.
Subliminal = Placebo
So how is this working...? and more importantly, what can YOU do to make it work for YOU?